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1 Factors Influencing the Effectiveness of Relationship Marketing
https://journals.sagepub.com/doi/10.1509/jmkg.70.4.136
Objective performance is influenced most by relationship quality (a composite measure of relationship strength) and least by commitment.
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2 Factors Influencing the Effectiveness of Relationship Marketing
https://psycnet.apa.org/record/2006-12573-009
Relationship investment has a large, direct effect on seller objective ... Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.
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3 (PDF) Factors Influencing the Effectiveness of Relationship ...
https://www.academia.edu/13422315/Factors_Influencing_the_Effectiveness_of_Relationship_Marketing_A_Meta_Analysis
This paper examines the moderating role of customer dependence in relationship marketing. Data were obtained from a sample of 289 wealth managers. The findings ...
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4 Factors Influencing the Effectiveness of Relationship Marketing
https://www.jstor.org/stable/30162119
When customers inter- act with a competent seller, they receive increased value, their relationship becomes more important, and they invest more effort to ...
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5 Factors Influencing the Effectiveness of Relationship Marketing
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=904647
Relationship investment has a large direct effect on seller objective performance, which implies that additional meditated pathways may explain ...
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6 Factors Influencing Customer-Relations in B2B - DiVA Portal
https://www.diva-portal.org/smash/get/diva2:229601/FULLTEXT01.pdf
First the concept of relationship marketing will be defined and further explained. Secondly models for analyzing buyer-seller relationships in the business-to- ...
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7 Factors influencing the effectiveness of relationship marketing ...
https://www.studocu.com/en-gb/document/bournemouth-university/relationship-marketing/notes-reading-factors-influencing-the-effectiveness-of-relationship-marketing-a-meta-analysis/1517172
Factors influencing the effectiveness of relationship marketing: a meta-analysis Reading Notes Relationship marketing Relationship mediators Antecedents.
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8 Factors Influencing the Effectiveness of Relationship Marketing
https://www.slideshare.net/AMA-Journals/factors-influencing-the-effectiveness-of-relationship-marketing-a-metaanalysis
From:From: Relationships have the strongest impact on customer word-of-. From:From: Most Effective: Company expertise and communication Effective: ...
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9 Palmatier, R.W., Dant, R.P., Grewal, D. and Evans, K.R. (2006 ...
https://www.scirp.org/(S(lz5mqp453edsnp55rrgjct55))/reference/referencespapers.aspx?referenceid=1168242
Palmatier, R.W., Dant, R.P., Grewal, D. and Evans, K.R. (2006) Factors Influencing the Effectiveness of Relationship Marketing A Meta-Analysis.
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10 A Study on the Influencing Relationship of Key Factors in CRM
https://link.springer.com/chapter/10.1007/978-0-387-76312-5_20
Based investigation of the factors that influence the customers' willingness to engage in a relationship (CWER) and the customer relationship share (CRS), a ...
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11 Influence of Relationship Marketing on Customer Satisfaction ...
https://www.semanticscholar.org/paper/Influence-of-Relationship-Marketing-on-Customer-and-Rasouli/2d0695de1b9c605953b653cd5b7961d18ddc50a2
References · Relationship marketing and customer loyalty · Consumer Comfort and Its Role in Relationship Marketing Outcomes: An Empirical Investigation · The ...
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12 Understanding Relationship Marketing and Loyalty Program ...
https://samsinstitute.com/asset/5bdb84cc721dd
Keywords: relationship marketing, loyalty programs, culture, economic development, ... economic factors presented in our framework influence.
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13 Factors Affecting the Effectiveness of Relationship Marketing ...
https://www.joseheras.com/pdfs/ijmsr/v2-i10/10.pdf
This study attempts to address this issue by empirically investigating the relative influence of trust, empathy, reciprocity and bonding on enduring customer.
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14 Factors affecting the success of marketing in higher education
https://www.tandfonline.com/doi/full/10.1080/08841241.2022.2116741?src=
Commitment · higher education · service orientation · relationship marketing · tertiary education · trust · universities · Previous article View latest articles ...
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15 Factors Influencing Success of Relationship Marketing in the ...
https://fbs-du.com/news_event/15053066959.%20Md.pdf
Abstract: The study reviews the success factors of relationship marketing in retail industry of specific geographic areas of Bangladesh (Dhaka, ...
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16 Lecture 4 Factors influencing the efectiveness of relationship ...
https://www.studeersnel.nl/nl/document/rijksuniversiteit-groningen/business-supply-chain-marketing-oud/lecture-4-factors-influencing-the-efectiveness-of-relationship-marketing/1523852
robert palmatier, rajiv dant, dhruv grewal, kenneth evans factors influencing the effectiveness of relationship marketing: relationship marketing (rm) has.
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17 Key Factors Influencing B2B Relationship Marketing in the ...
https://dl.acm.org/doi/10.1145/3092027.3092034
(2) Trust and relationship commitment had positive effects on both intention to stay and intention to expand purchase. (3) The hypothesis that ...
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18 Relationship Marketing
http://www.mktgsensei.com/AMAE/Services/Relationship%20Marketing.pdf
The factor with the most significant impact on customer relationship quality is ... cost in providing the benefits will influence customer gratitude.
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19 Relationship Marketing Strategy: An Operant Resource ...
https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1060&context=bus_facpub
(2006, p. 77) research in the area of relationship marketing has identified a minimum of eight types of factors that influence. RM-based strategy success:.
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20 What is Relationship Marketing? - Definition from WhatIs.com
https://www.techtarget.com/searchcustomerexperience/definition/relationship-marketing
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than ...
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21 roi-relationship-marketing.pdf - Foster School of Business
https://foster.uw.edu/wp-content/uploads/2015/04/roi-relationship-marketing.pdf
Customer, Salesperson, and Selling Firm Factors. In addition to relationship marketing, other factors may influence CSR. Typical B2B customers inter-.
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22 Relationship Marketing Summary and Forum - 12Manage
https://www.12manage.com/methods_levitt_relationship_marketing.html
Steps in the Relationship Marketing Process · Chart the service delivery system. · Identify critical service issues. · Set service standards for all aspects of ...
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23 Impact of Relationship Marketing Tactics (RMT's ...
https://www.sciencedirect.com/science/article/pii/S1877042814029541/pdf?md5=9abb27cc35113a818e5dbb102d1306b1&pid=1-s2.0-S1877042814029541-main.pdf
the influence of Relationship Quality on Customer Loyalty within the ... factors that influence the success or failure in relationship marketing (Palmatier,.
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24 Factors Affect to Relationship Marketing for Creating Customer ...
https://scholarhub.ui.ac.id/cgi/viewcontent.cgi?article=1095&context=amj
Does customer trust influence the mediating effect of the relationship between customer trust and customer loyalty? LITERATURE REVIEW. Green Marketing. The ...
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25 Commentary: Opportunities and challenges of technology in ...
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7368412/
With the digital age, rather than entering its maturity stage, relationship marketing is experiencing its next upsurge, such that nourishing ...
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26 What is Relationship Marketing? (And How Do You Do It?)
https://blog.nowmarketinggroup.com/what-is-relationship-marketing-and-how-do-you-do-it
Relationship Marketing is the process of developing a trusting, long-lasting relationship with your customers. It often includes personalized ...
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27 A Conceptual Model of Factors Influencing Customer ... - MDPI
https://www.mdpi.com/2076-3417/12/15/7851/pdf
Influencing Customer Relationship ... [21] defined CRM as an integrated sale, marketing, and service approach that.
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28 The unique role of relationship marketing in small businesses ...
https://fardapaper.ir/mohavaha/uploads/2019/10/Fardapaper-The-unique-role-of-relationship-marketing-in-small-businesses%E2%80%99-customer-experience.pdf
Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R., 2006. Factors influencing the ef- fectiveness of relationship marketing: A meta-analysis. J. Mark. 70 (4), ...
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29 Factors influencing successful supplier-customer relationship ...
https://www.theseus.fi/bitstream/handle/10024/339947/Factors%20influencing%20customer-supplier%20relationship%20in%20IT%20service%20industry-Mai-Anh-Le%20.pdf?sequence=2&isAllowed=y
the subject Relationship Marketing to discuss those factors. The chosen case study company was an IT service company, operating three countries in Asia, with ...
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30 The Influence of Relationship Marketing on the Loyalty of ...
https://www.abacademies.org/articles/the-influence-of-relationship-marketing-on-the-loyalty-of-generation-y-and-generation-z-customers-for-online-retail-businesses-dur-11990.html
Trust had a direct influence on commitment, whereas indirect influence on expectation of continuity, word of mouth, and customer loyalty at a statistically ...
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31 The role of individual relationship marketing factors ... - ProQuest
https://search.proquest.com/openview/6fece0f3fe7028b13654bbb25d19ca97/1?pq-origsite=gscholar&cbl=4764683
The association between individual relationship marketing factors and customer retention was tested through simple linear regression analysis. Results showed ...
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32 The Influence of Customer Relationship Management ...
https://www.scitepress.org/Papers/2019/84345/84345.pdf
The Influence of Customer Relationship Management Influencing Factors on Student Loyalty using ... Chan (2003) defined Relationship Marketing as close.
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33 Fundamentals of Relationship Marketing - World Scientific
https://www.worldscientific.com/doi/pdf/10.1142/9781944659639_0001
Thus the transaction orientation has been a major influence in marketing ... retained many of the key elements of the functional school it did shift the ...
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34 The Influence of Perceived Service Quality on Relationship ...
http://www.ipedr.com/vol4/40-F00082.pdf
Considering factors that help to maintain such relationships ... relationship marketing orientations and then examines the influence of these dimensions on ...
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35 A review to understand relationship marketing and customer ...
https://www.journalcra.com/article/review-understand-relationship-marketing-and-customer-loyalty-effect-factors
This paper offers a literature review of relationship marketing and customer loyalty in general and particularly the relationship marketing factors most ...
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36 Influence of quality relationship and satisfaction on loyalty
https://jbrmr.com/cdn/article_file/content_89073_17-07-24-13-21-21.pdf
Relationship Marketing is an effort to attract customers and improve customer ... of the fact that there are situational factors and marketing efforts,.
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37 Factors Determining the Development of Business ...
http://acta.uni-obuda.hu/Seres-Huszarik_Jozsa_Toth_79.pdf
Factors Determining the Development of Business Relationships in the Advertising Market. – 72 –. Table 1. Description of factors influencing the selection ...
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38 The Impact of Relationship Marketing Tactics and Dimensions ...
https://eurokd.com/MBRQ/doi/10.32038/mbrq.2017.01.01.pdf
relationship marketing tactics can be derived from 12 different factors: service quality, ... The influence of relationship marketing tactics on customer's.
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39 which one Contribute to Gain Higher Level of Consumer Loyalty
https://globaljournals.org/GJMBR_Volume14/5-Relationship-Marketing-Vs-Internet-Marketing.pdf
for key success factor in internet marketing in order to ... investigate the influence of relationship marketing on customer loyalty.
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40 Factors affecting customer relationship management practices ...
https://tarjomefa.com/wp-content/uploads/2017/08/7370-English-TarjomeFa.pdf
focuses on factors affecting CRM practices was developed using Combe (2004)'s study on asses- ... customers and marketing for relationship building (Kotler,.
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41 factors influencing relationship quality and customer retention
https://www.econbiz.de/Record/from-marketing-communications-to-brand-management-factors-influencing-relationship-quality-and-customer-retention-thaichon-paramaporn/10011383849
From marketing communications to brand management : factors influencing relationship quality and customer retention ; Thaichon, Paramaporn ; Quach, Sara · Journal ...
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42 ANALYSING RELATIONSHIP QUALITY AND ITS ... - idUS
https://idus.us.es/bitstream/handle/11441/78080/Analysing_relationship_quality_and_its_contribution_to_consumer_relationship_proneness.pdf?sequence=1&isAllowed=y
Relationship marketing has been the dominant paradigm in the sphere of ... influence of other factors related to demographics of customers such as age, ...
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43 The Emergence and Rise of Relationship Marketing Dyads
https://orca.cardiff.ac.uk/55291/1/Article%2030.pdf
Relationship marketing; Strategic variable; Trust; Types of trust ... Some studies have argued that trust emerges from factors.
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44 5 Reasons Why Relationship Marketing is Important in Business
https://kimgarst.com/5-reasons-why-relationship-marketing-is-important-in-business/
Great Post. In this competitive space where consumers have a variety of choice, the business-customer relationship can be the single factor influencing the ...
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45 THE INFLUENCE OF RELATIONSHIP MARKETING TOWARD ...
http://repository.ub.ac.id/161879/1/Mochammad%20Ilhamsyah%20Ramadhan.pdf
influence of relationship marketing on customer satisfaction, ... relationship marketing and the factors that influence it with various background problems.
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46 The influence of relationship marketing, social performance ...
https://su-plus.strathmore.edu/handle/11071/6227
Results showed relationship marketing characterized by communication and shared values plays a critical role in retaining customers. Further, a statistically ...
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47 The Influence of Social Media Investment on Relational ...
https://www.ccsenet.org/journal/index.php/ijms/article/view/26329/17300
The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective.
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48 Relationship Quality in Business-to-Business Relationships
https://www.escholar.manchester.ac.uk/api/datastream?publicationPid=uk-ac-man-scw:2n535&datastreamId=FULL-TEXT.PDF
A shift is noticeable in Webster's (1992, p.5) range of marketing relationships from transactions ... Relational elements influencing relationship quality.
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49 Facebook: The Holy Grail of Relationship Marketing?
https://ojs.amhinternational.com/index.php/jebs/article/view/1427
Relationship marketing has been a focus of online studies for a number of years. These studies have indicated that relationships in these environments are ...
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50 Research Article - N N Publication
https://nnpub.org/index.php/BMA/article/download/49/38
thought to include factors such as customer orientation, trust, ... fees, technology influence banks' relationship marketing and customer retention.
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51 Relationship marketing - Wikipedia
https://en.wikipedia.org/wiki/Relationship_marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather ...
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52 THE IMPACT OF RELATIONSHIP MARKETING ON ...
https://www.oapub.org/soc/index.php/EJMMS/article/view/1144
The mediating effects of social media and relationship quality between relationship marketing and customer loyalty are the actual factors that generate customer ...
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53 What Factors Influence Customer Satisfaction?
https://commence.com/blog/2020/08/08/customer-satisfaction-factors/
So what are the factors that influence customer satisfaction? The three major factors that affect modern customer satisfaction are customer ...
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54 20+ Awesome Relationship Marketing Examples You Can ...
https://referralrock.com/blog/examples-of-different-levels-of-relationship-marketing/
Instead of focusing on short-term sales and transactions, relationship marketing focuses on increasing customer loyalty, promoting customer ...
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55 Analysis of relationship marketing factors for sports centers ...
https://iranarze.ir/wp-content/uploads/2018/02/E5901-IranArze.pdf
The results of the quantitative research show that the relationship marketing factors of bonding, facility, and price positively influence ...
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56 Factors Influencing Consumer Responses to Marketing ...
https://ieeexplore.ieee.org/document/8554922
A conceptual model was developed to understand the relationship of gamification elements towards Brand loyalty and Attitude towards gamification. The sample ...
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57 THE INFLUENCE OF FACTORS DETERMINING ...
https://hrcak.srce.hr/file/272028
The use of external purchasing resources based on a long-term, profound and active relationship with the supplier (the concept of “relationship marketing”) ...
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58 Factors influencing customer relationship management (CRM ...
https://docs.lib.purdue.edu/dissertations/AAI3166715/
by A Torres · 2004 · Cited by 9 —
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59 Factors influencing customer loyalty towards mobile phones ...
http://ea21journal.world/index.php/ea-v176-11/
Athanasopoulou, P. (2009). Relationship quality: A critical literature review and research agenda. European Journal of Marketing, 43(5-6), 583-610 ...
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60 Customer Relationship Marketing and Institutional Support ...
https://mdpi-res.com/d_attachment/sustainability/sustainability-13-10824/article_deploy/sustainability-13-10824.pdf?version=1632914926
Influence on the Women's Companies Sustainability in Serbia ... Critical Success Factors in Customer Relationship Marketing Implementation.
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61 Factors Influencing Trust and Relationship Commitment to ...
http://buscompress.com/uploads/3/4/9/8/34980536/riber_6-nrru_a17-340_250-259.pdf
Relationship commitment is developed from the notion of relationship marketing which has become increasingly important in the business to business relationships ...
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62 impact of relationship marketing as a tool for customer ...
http://ijariie.com/AdminUploadPdf/impact_of_relationship_marketing_as_a_tool_for_customer_satisfaction_and_profitability_ijariie14837.pdf
influence of relationship marketing and repair quality on customer ... There are three main factors which are important for the success of ...
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63 The Impact of Relationship Marketing Tactics on Customer ...
https://www.sciedu.ca/journal/index.php/ijba/article/download/17/160
explicitly that the factors of trust, relationship satisfaction, and relationship commitment could form three vertexes on a ...
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64 The Moderating Effect of Firm-Specific Factors on the ... - IISTE's
https://iiste.org/Journals/index.php/EJBM/article/viewFile/42141/43385
relationship marketing programs implying there could be additional underlying factors influencing customer retention outcomes.
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65 Online Relationship Marketing | Emerald Publishing
https://www.emeraldgrouppublishing.com/archived/products/journals/call_for_papers.htm%3Fid%3D7856
Relationship marketing has been shown to generate strong customer relationships that enhance customer satisfaction, customer loyalty and firm profits (Bolton, ...
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66 The role of individual relationship marketing factors in ...
https://publications.ud.ac.ae/index.php/jrems/article/view/432
The association between individual relationship marketing factors and customer retention was tested through simple linear regression analysis.
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67 Relationship Marketing: Advantages, Limitations and its Effect ...
https://thalexu.journals.ekb.eg/article_48782_bc7d46091fc1a3aba0e577124dce3493.pdf
In service environment loyalty programs, service quality and customer satisfaction are commonly recognized to be factors influence the formation of consumer ...
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68 Factors influencing involvement, brand attachment and brand ...
https://research.cbs.dk/files/58438402/Mette_Storm.pdf
Based on prior empirical research within relationship marketing, media dependency theory, parasocial interaction theory, and the uses and gratifications ...
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69 Influence Of Relationship Marketing On Customer Patronage ...
https://seahipaj.org/journals-ci/mar-2020/IJIFER/full/IJIFER-M-13-2020.pdf
Finally, not knowing who the customers are and the cost of knowing them may make the relationship marketing strategies to fail. These factors militate against ...
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70 Factors influencing effective relationship marketing by ...
https://repository.nwu.ac.za/handle/10394/32302
The factors that were used to test the hypotheses for this study were brand loyalty, brand experience, perceived usefulness, anticipated benefits, brand ...
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71 Why do customer relationships come to an end? - CORE
https://core.ac.uk/download/pdf/153404853.pdf
Also, patterns on consumer market relationships are hard to ... a proposal of categorization of the factors influencing this type of relationship ending.
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72 An examination of the main factors affecting trust-commitment ...
https://publications.lib.chalmers.se/records/fulltext/2372/local_2372.pdf
collaborative relationship with a supplier as a ... Marketing and Relationship Management and Chairman ... A major factor influencing trust is.
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73 Does the relationship marketing orientation of an entrepreneur ...
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0269319
Findings indicate that trust and reciprocity are the significant factors to financial performance of SMEs. Meanwhile, trust, communication, ...
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74 Studying the Factors Affecting the Customer Relations ...
https://journal-archieves30.webs.com/845-857.pdf
The fundamental of the Customer Relationship Management (CRM) is the philosophy of customers and marketing which, in turn, has been derived from the ...
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75 6 Factors of Customer Relationship Management | PFBLOG
http://www.passionatefuturist.com/blog/6-factors-of-customer-relationship-management/
Money is an important factor to start and grow any business but it can never buy one of the most important factors which is: relationship.
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76 12 Factors that Influence Customer Satisfaction - HubSpot Blog
https://blog.hubspot.com/service/customer-satisfaction-factors
12 Factors that Influence Customer Satisfaction · 1. Accessibility. Have you made it easy for customers to interact with you to ask questions, ...
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77 Customer Loyalty Factors: The Influence of Brand Semiotics ...
https://www.ajhssr.com/customer-loyalty-factors-the-influence-of-brand-semiotics-brand-meaning-relationship-marketing-customer-trust-and-customer-satisfaction/
Customer satisfaction, customers trust, brand meaning, relationship marketing, and brand semiotics have influenced customer loyalty. There has ...
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78 Factors Influencing Implementation of CRM Technology ...
https://espace.curtin.edu.au/bitstream/handle/20.500.11937/39949/115139_9061_58%20-%20C%20-%20Ramaseshan%20_%20Kiat%20ANZMAC%2008%20Factors%20influencing%20implementation.pdf?sequence=2&isAllowed=y
This study aims to identify the factors that influence the implementation of customer relationship management (CRM) technology among small and medium-sized ...
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79 Transactional and Relationship Marketing: What You Need to ...
https://www.meltwater.com/en/blog/transactional-marketing-relationship-marketing
Relationship marketing strategies include loyalty programs, social media groups, and increased customer service training. These marketing ...
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80 RELATIONSHIP MARKETING DIMENSIONS EXPRESSION IN ...
https://e-journals.ku.lt/journal/RFDS/article/1602/file/pdf
The following points highlight the key factors that influence trust and commitment relationships. (ŽvirelienÄ—, 2008: 275): termination of relations costs, ...
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81 Influence of Customer Relationship Marketing Strategies on ...
https://profiles.uonbi.ac.ke/kogollah/files/alibhai_and_ogollah_20151.pdf
"Critical success factors for a customer relationship management strategy". Information SoftwareTechnology, 49: 913-945. [44]. Mertens, D.M. (2005). Research ...
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82 the influence of marketing strategy relationship and service ...
https://www.e-journal.trisakti.ac.id/index.php/ber/article/download/36/36
The background of this research was Customer Relationship marketing and ... factor of customer satisfaction in the environment ministry is service quality.
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83 The Factors Influencing The Implementation Of Customer ...
https://www.uniassignment.com/essay-samples/management/the-factors-influencing-the-implementation-of-customer-relationship-management-essay.php
Customer Relationship Management (CRM): is the system that provides comprehensive information about customers to the organizations for better understanding ...
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84 Gratitude in Relationship Marketing: Theoretical Development ...
https://scholarship.richmond.edu/cgi/viewcontent.cgi?article=1014&context=marketing-faculty-publications
Gratitude, Relationship Marketing, Relational Exchange, Gratitude Cycle ... vendors and actions that are likely to induce gratitude within them, influencing.
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85 The Mediating Effect of Commitment and Trust - hrmars
https://hrmars.com/papers_submitted/9655/driving-relationship-marketing-tactics-towards-customer-loyalty-building-the-mediating-effect-of-commitment-and-trust.pdf
Push Pull Mooring Migration Model in relation to factors influencing customers' ... examining the influence of relationship marketing tactics (RMT) on ...
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86 Impact of Relationship Marketing Variables on Brand ...
https://www.ijeat.org/wp-content/uploads/papers/v9i2/B3405129219.pdf
The attitude formed by these two factors influence the customers judgements over the brand (Meyer,. 2008)8. Previous research supports the ...
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87 Relationship marketing in Vietnam: an empirical study
https://ngovietliem.com/wp-content/uploads/2012/03/Relationship-marketing-in-Vietnam_-an-empirical-study.pdf
(2003), “Factors influencing the likelihood of customer defection: the role of consumer knowledge”, Journal of the Academy of Marketing. Science, Vol. 31 No. 2, ...
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88 Store attributes influencing relationship marketing: a study of d...
https://www.ingentaconnect.com/content/mcb/284/2011/00000015/00000003/art00004
Four store attributes (direct mail, interpersonal communication, merchandise, and preferential treatment) involve perceived relationship ...
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89 The Antecedents of Relationship Marketing and Customer ...
https://koreascience.kr/article/JAKO202014862060759.page
In particular, creating customer relationship is also an important factor affecting customer loyalty. Building and developing core services is a critical ...
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90 Factors Affecting the Customer Relationship Management ...
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=10254&context=dissertations
study the factors that influence employees' acceptance of CRM system ... associated with the relationship marketing field which concern with attracting,.
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91 INFLUENCE OF RELATIONSHIP MARKETING ON ...
http://ijecm.co.uk/wp-content/uploads/2015/05/3585.pdf
the influence of relationship marketing on customer retention in ... coupled with other factors, has led to collapse of certain banks or bank branches.
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92 A Study Of The Factors That Influence Customer Receptivity ...
http://www.aimsjournal.org/uploads/78/4086_pdf.pdf
2 Gordon Ian, Relationship Marketing (Canada: John Wiley and Sons, 1998), 291. 3 Seybold Patricia et al., The Customer Revolution – How to Thrive When ...
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93 Factors Influencing Customer Engagement in Social ...
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200102
Results showed that continuance commitment of customers by communication using WOM moderates the relationship between social benefits and customer feedback.
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94 Customer Relationships and Influence - Jermaine Edwards
https://jermaineedwards.com/customer-relationships-and-influence/
Customer Relationships and Influence · Lack of a wider business reputation. · Unable to provide the right level of value to get an introduction.
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95 Relationship Marketing - Marketing-Schools.org
https://www.marketing-schools.org/types-of-marketing/relationship-marketing/
To retain current customers, businsses engage in relationship marketing strategies to continually attract repeat business.
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